The brand
Bural Form
BuralForm is a dedicated educational app tailored for buralists and their employees. Developed to address the specific needs of the tobacco retail sector, it offers engaging, certifying, and adaptable training programs that help build a safer, more efficient, and more confident workforce across France.
The project
The design challenge was to create a bold and cohesive brand identity that reflects the future of learning—dynamic, intuitive, and human-centered. The logo merges the mandatory diamond symbol of the tobacco sector with a check mark, symbolizing both validation and progression through learning. This visual foundation is supported by a distinctive color palette, accessible typography, and fluid UI components—all carefully crafted to foster clarity, curiosity, and confidence.
