The brand
Stamina - Developing Human Leaders
Stamina collaborates with leaders and organizations to cultivate engaged, high-performing workplaces through strategic people practices, team development, and leadership training. Founded by leadership coach and talent expert Laura Guolo, Stamina is dedicated to transforming organizations by empowering individuals to reach their full potential.
The project
Web Design and Development
As the lead designer for the Stamina website, my objective was to create a professional, user-centric platform that not only reflects the brand's ethos but also drives user engagement and conversions. The website was developed using WordPress and Elementor Pro, ensuring a responsive design that delivers a seamless experience across all devices. Key aspects of the project included:
- Strategic User Experience (UX): Implemented intuitive navigation and clear calls-to-action to guide visitors toward scheduling appointments and subscribing to courses.
- Visual Design: Employed a harmonious color palette and consistent typography to convey trust, tranquility, and professionalism, aligning with Stamina's brand identity.
- Content Optimization: Structured content to highlight services, team expertise, and client testimonials, enhancing credibility and encouraging user interaction.
- Performance & Accessibility: Ensured fast load times and compliance with accessibility standards to reach a broader audience effectively.
You can see the live project here: https://staminaleadership.com
