The brand
Yofi - Pâtisserie ambulante
Yofi is a contemporary interpretation of pâtisserie, blending refined technique with a modern sensibility.
Founded by Lola, whose passion for quality ingredients and boundless creativity drives the brand, Yofi is a reflection of her spirit: grounded, imaginative, and deeply connected to the values of family, friendship, and love.
Founded by Lola, whose passion for quality ingredients and boundless creativity drives the brand, Yofi is a reflection of her spirit: grounded, imaginative, and deeply connected to the values of family, friendship, and love.
Inspired by Lola's dynamic nature, Yofi is designed to be ever-evolving—an itinerant pâtisserie that thrives on exploration and innovation. Rather than operating from a fixed location, Yofi will travel through local markets, offering its creations to a diverse clientele of all ages, always seeking new experiences and fresh inspiration.
The project
Logo Design, Brand Identity and Web Design+Development
As the designer behind Yofi’s visual identity, I was responsible for creating a cohesive and compelling brand experience—from logo design to brand identity and digital presence. The logo captures the essence of movement and warmth, while the brand system reflects Yofi’s balance of elegance and approachability. I also designed and developed the website, ensuring a seamless user experience that communicates Yofi’s story, showcases its offerings, and supports its mobile and market-based model.
