Branding for Reverdes

The brand Market research identified a saturation in the vegan food industry, largely dominated by traditional meat brands extending their portfolios with plant-based products marketed under the narrative of “meat without meat.” This is where Reverdes emerges, offering a distinct proposition: being an option of great nutritional quality powered by nature, designed without wanting to imitate any taste. The project From the naming process to the delivery of eye-catching vibrant packaging, the objective was to create a a brand that stands out in supermarkets and distributors making it memorable for the general public because of it's visual identity. The name "Reverdes" is a play on words that evokes the reconnection with green and natural ingredients and reinforces the brand's values and rebel personality.

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